Web design and web development on the Costa Blanca:
websites that load in milliseconds.

Why we build in Next.js and not WordPress

WordPress assembles the page on the server every time somebody visits. Next.js builds the pages once, when the site is published, and then serves them already finished. The visitor does not wait for anything to be constructed. That single difference explains almost everything else: the speed, the security and the maintenance cost.

A well-tuned WordPress can be fast. The problem is that it rarely stays fast, because every new plugin, theme update and third-party script adds weight. With Next.js the fast starting point is structural, not something that depends on whoever maintains the site being disciplined.

What that means for a business on the Costa Blanca

Most of your visitors are on a phone, often on mobile data, sometimes in an urbanisation where coverage is poor. A page that takes five seconds loses a measurable share of them before they see anything at all. Google measures this too, through Core Web Vitals, and uses it as a ranking factor.

The second thing that matters here is languages. This coast runs on English, German, Dutch and Spanish, and a serious multilingual site needs proper separate versions with their own addresses and their own content, not a translation widget bolted on top. Next.js handles that structure cleanly, which is why every multilingual project we take on is built this way.

The third is what happens when you migrate. Moving a site without mapping every old address to a new one is the fastest way to throw away years of rankings. Every migration we run includes a one-to-one redirect map and Search Console monitoring for the weeks that follow.